Friday, May 20, 2011

Green employers are desired employers

Toronto, ON

It’s about more than the money.

KPMG, sponsors of the annual Top Employers for Young People award, recently ran a national video contest soliciting the next generation of job seekers to find out what motivates them beyond their bi-weekly paycheque when finding that perfect career. The post-boomers, raised in an era of heightened ecological awareness, want to be part of something more than a faceless monolith, and are increasingly seeking employment opportunities with companies that are conscious of the world around them.

The Millennial Generation want to work for companies whose products they relate to and consume, are on a solid financial standing, offer perks that make going to work an enjoyable experience, but also have strong moral fiber. That makes being named one of Canada’s Greenest Employers and among Canada’s Most Admired Corporate Cultures all the more important to Steam Whistle Brewing, acknowledges brewery co-founder, Greg Taylor.

“We pride ourselves on creating a creative, collaborative and social work atmosphere that not only engages our staff, but also respects our environment and supports the community we are part of,” Taylor says. Steam Whistle has incorporated some significant environmental initiatives that have made them one of the greenest breweries in North America. “That is something the Millennials are looking for in an employer.”

Based in the old railway Roundhouse at the base of the CN Tower in Toronto, Steam Whistle incorporates environmental responsibility into every aspect of its operations. Most everything that leaves the brewery is reusable or recyclable – from their signature green bottles, to cardboard cases, to the caps, to the “spent grain” from its brewhouse that is shipped to cattle farmers for feed, and even plastic shrink wrap.

Steam Whistle uses biodegradable cups at its outdoor events, powers its brewery with 100% green electricity from Bullfrog Power, uses bio-fuel in its trucks, keeps its building air conditioned in the summer with Deep Lake Water Cooling and warm in the winter with district steam heating, has energy efficient equipment & lighting and utilizes an expansive waste diversion program to not only keep waste out of the landfill, but to also feed the hungry.

“Being an environmentally-friendly company is something we take seriously at Steam Whistle, and this is driven by our employees,” Taylor says. “We have been motivated by their desire to be responsible stewards and this has fueled our green shift. That in turn has helped make Steam Whistle a place where people want to work.”

To learn more about what Steam Whistle does really, really well, visit




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