Sunday, July 3, 2011

How Did You Spend Your Canada Day? Beer & BBQ?

Toronto, ON

Canadians toasted July 1st with beer and BBQ: survey says

Oh Canada! On July 1 Canadians were ready to celebrate the nation's 144th birthday and they knew exactly what they couldn't go without this past Canada Day - beer and barbeque.

A Corona Canada Day survey conducted by Nanos Research reveals one in three Canadians thought that they would be grillin' (38%) and chillin' with a beer (20%) on July 1, with BC residents the first to fire up the barbeque (44%) and Atlantic Canadians (32%) most likely to crack a cold one.

"Canadians are clearly passionate about their beer, believing as we do that it's important to come together with friends and family to celebrate life's good times such as our country's birthday," says Stewart Priddle, Director of Marketing, Modelo Molson Imports. "Beer is part of the fabric of this country and what better way to toast this great nation on Canada Day than with an icy cold Corona Extra."

For those celebrating Canada Day at the beach, the survey revealed Canadians are torn. When asked to choose between using sunscreen or enjoying a Corona, Canadians were evenly split, proving it's just not a day at the beach without an icy cold one. BC residents were the most thirsty and least sun-sensitive with 62% choosing beer as their ultimate beach accessory.

And what Canada Day celebration would be complete without a Canadian crooner? When asked "which Canadian celebrity would you most like to squeeze a lime in your Corona this Canada Day?" Canadian singers came out tops. Clearly dreaming of a patriotic rendition of our national anthem, 40% of women chose the smooth stylings of Michael Bublé, while 43% of men chose Ontario's Shania Twain to be their Canada "squeeze" - surprisingly, more than double the amount that wished for voluptuous Pamela Anderson (17%).

Everyone knows that the Canada Day long weekend is the perfect excuse to get out of town and, with Shania and Michael already taken, nearly half of Canadians (43%) choose to travel with their romantic partners, with men surprisingly more likely to do so than women. When it comes to traveling with the family, Atlantic Canadians lead the charge (32%) while BC residents were wearier with only 12% choosing to hit the road with Uncle Buck. Rounding out the list, a wishful 5% of men said they would most like to take a hot co-worker on the ultimate Canada Day getaway

Other highlights from the survey reveal:

Sorry Seth, funny guys finish last. Only 5% of Canadian women chose funny man Seth Rogan's lime squeezing abilities for their Corona

Canadians are social: when traveling on an ultimate Canada Day vacation 25% would take family and 20% prefer friends. Only 7% would travel alone

The top three things Canadians could not go without this Canada Day were BBQ (38%), beer (20%) and fireworks (13%)

Hope you had a Happy Canada Day, eh!

The Corona commissioned survey polled 500 beer-drinking Canadians above 19, from June 16 to June 21, 2011.


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