Wednesday, July 13, 2011

Molson Coors Canada Vindicated By NHL Sponsorship Deal Ruling

Toronto, ON


"Molson Coors Canada feels vindicated by Ontario Court of Appeal's ruling today to reinstate our NHL sponsorship and are thrilled to be able to pursue our aspiration of delighting fans of the NHL this season and beyond," said Dave Perkins, President and CEO, Molson Coors Canada. "As official beer of the NHL, Molson Canadian's primary job will be to fan the flames of passion around the NHL and its teams through innovative hockey initiatives, promotions and experiential marketing that provide value for both beer drinkers and hockey fans alike."

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