Thursday, September 1, 2011

Chill Celebrates 50!

Oakville, ON

Canada’s magazine of rest and relaxation is a business success story

Chill magazine has been helping Canadians figure out what to do after 5 and on weekends for 50 issues now, and there is no sign of slowing down on the horizon.

The free magazine, distributed through newspaper insertions and at key retail outposts in Ontario, British Columbia, Alberta and Manitoba, is a Canadian publishing success story with a reach of more than one million Canadians over the age of 19.

“Chill magazine has quickly become a staple in Canadian homes, particularly among men,” says Chill’s Scotty Stevenson. “By offering Canadian content by Canadian writers to Canadian readers, we have established a strong publication and a loyal readership.”

This uniquely Canadian magazine has circulated 10.2 million copies and has been seen by 42.8 million readers — not bad for a small mag that started as a standard 32-page book and quickly grew to a standard 112 pages. The upcoming 50th issue, to be released in September, will be the biggest Chill magazine ever at 124 pages.

The latest PMB study clearly shows Chill is the purest reach of men in the country.

The 50th issue is also being marked with an expanded online and social media presence, highlighted by the launch of a Chill iPad app and a 50th issue microsite, and will feature a redesign of the magazine.

With the milestone issue approaching in September, Chill is pulling out all the stops with its editorial content. In keeping with the theme, the top 50 Canadian sports moments of all time — with companion videos posted online— Chill’s Top 50 Bucket List trips, a peek at how the world will look in 50 years and an interview with NHL Hart Trophy winner Corey Perry. Readers will also be asked to vote for their favourite Chill cover of all time.

Be sure to check out the next issue of Chill featuring Manny Pacquiao, the Man Who is Keeping Boxing Alive!


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