Wednesday, October 5, 2011

BC Craft Brewers Guild Mixes It Up For Craft Beer Month

Kelowna, BC

October and beer have gone hand in hand for years, but 2011 marks the first time that Craft beers in British Columbia are getting official recognition for it. October has been declared "Craft Beer Month" by Her Majesty the Queen via the Province of British Columbia, and the BC Craft Brewers Guild have come together to mark the occasion. Twelve packs of cans and bottles featuring six different craft beers in each pack will be on shelves throughout the month, showcasing the quality and diversity of the province's best brews.

According to the Proclamation issued by the Attorney General, "the month of October will feature a celebration of craft beer by British Columbia's craft breweries with beer tastings, beer maker dinners, craft beer festivals, brewery tours, beer and cheese pairings taking place throughout the province, and is heralded by the 18th annual Great Canadian Beer Festival, September 9th and 10th, 2011 an event that draws more than 7,000 beer lovers to Victoria and provides an economic boost estimated at $500,000for the local economy, and...WHEREAS B.C. craft brewers produce dozens of distinct styles of flavourful beers, the quality and diversity of which have made B.C. the envy of all other provinces, thereby contributing to balanced trade by reducing B.C. dependence on imported and other regional beers, supporting B.C. exports and promoting B.C. tourism..."

The beers showcased in the 12 bottle pack are Blue Buck, Sea Dog Amber Ale, Powder Mountain Lager, Dead Frog Nut Brown Ale, Hop Head IPA and Blackheart Organic Oatmeal Stout. The 12 can pack will include Naramata Nut Brown Ale, Red Racer IPA, High Country Kolsch, Race Rocks Ale, Russell Cream Ale and First Trax Brown Ale.

"We're really excited about this first consumer initiative for the BC Craft Brewers Guild," says BC Craft Brewers Guild Chairman, Tod Melnyk. "The craft beer market continues to grow in British Columbia and this BC Craft Pack truly brings our brewers together and boasts the incredible variety of beers we've created."

The BC Liquor Board is also supporting the BC Craft Brewers and this first of its kind offering with 60 store displays across the province.

The BC Craft Packs are now available in BC Liquor Stores and Private stores across BC for $22.95.


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