Tuesday, March 20, 2012

Dead Frog Brewery Takes Big Leap For Craft Beer On CBC’s The Big Decision

Vancouver, BC

Dead Frog Brewery will have the opportunity of a lifetime next week on CBC’s The Big Decision. From the producer of Dragons’ Den, The Big Decision is a new reality show featuring companies looking for an influx of cash from Canadian Business leaders. Dead Frog Brewery endured in-depth scrutiny for the chance to have Boston Pizza entrepreneurial icon Jim Treliving invest in the company.

“My team and I have been living, eating, and breathing Dead Frog for a very long time,” says Dead Frog Founder and CEO Derrick Smith. “We’ve got an innovative brand and brews that are premium quality but we struggle to find the resources to compete with the big boys.“

Craft beer has been steadily increasing in popularity in Canada but many craft breweries strive to generate the adequate awareness and funds necessary to grow substantially. If Jim decides to invest in Dead Frog it could not only mean big things for the brewery but also for craft beer as a whole.

“Jim Treliving’s experience and resources could be the key to generating national exposure for Dead Frog and craft beer,” says Smith. “I truly believe that exposure will fuel the growth of craft beer and take it to new heights. There is lots of room for great beer in the market and people deserve to have the opportunity to make an educated choice.”

Dead Frog Brewery is an award winning craft brewery located in Aldergrove BC and is currently available in Canada from BC to Ontario. Jim Treliving can be seen on CBC on Dragons’ Den and The Big Decision. The Big Decision airs on Monday on CBC at 9:00pm. The episode featuring Dead Frog Brewery will air March 26.


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