Wednesday, May 2, 2012

Flying Saucer Draught Emporium Teams Up With Pints for Prostates to Promote Men’s Health

Dallas, TX

Belgian Beer Month Promotion Includes Chance to Win Trip for Two to Beer Heaven

The Flying Saucer Draught Emporium is teaming up with Pints for Prostates during a four week “Belgian Beer Month” promotion designed to reach men through the universal language of beer.  The 15-location family of beer pubs will generate prostate cancer awareness from June 27 to July 21as part of a salute to Belgian beer that will culminate in a drawing for a trip for two to Belgium.

Flying Saucer will raise funds during the event to support the Pints for Prostates awareness mission. Each Wednesday as part of its popular “Brewery Night,” the Flying Saucer will feature a different Belgian-style beer with the brand’s signature logo glassware. The first 144 people at each location will be able to get the glass of the week and a pour of the featured beer for a great price, with the price of the glass going to support Pints for Prostates. Each glass will come with a raffle ticket for a drawing for a special beer trip for two to Belgium from Sept. 7-15, 2012.

“We have hosted Pints for Prostates events at several of our locations in the past and we are excited to be working with them on this chain-wide awareness celebration,” said Keith Schlabs of the Flying Saucer. “Our ‘Beerknurds’ are big fans of Belgian ales. This opportunity to support a great cause and giveaway a beer adventure of a lifetime to Belgium will be a huge hit with our customers.”

The special Pints for Prostates Belgian Beer Tour is organized by The raffle includes round trip airfare for two from the continental U.S.; seven nights lodging in Brussels, Brugge and Gent; tours of famous breweries, including Chimay, Cantillon and Moortgat; escorted café crawls; guide city tours; breakfast daily, three beer dinners and two beer lunches; train and private coach transportation. For a $10 donation for a single ticket, $25 donation for three tickets or $50 for seven tickets, Flying Saucer patrons can obtain additional entries in the drawing. The total value of the trip for two is estimated at $6,500. The drawing will be held on July 21, at the Flying Saucer’s Charlotte location. The prize is non-transferable and no cash substitute will be offered. The winner and their guest are responsible for obtaining passports and all trip related costs not outlined above. You must be 21 years old to enter. No purchase is necessary.

Visit Flanders and Delta Air Lines are donating round trip tickets for the trip. Beer brands supporting the promotion at The Flying Saucer include Chimay, Blanche de Bruxelles, Timmermans and Maredsous.

“It is great to be working with The Flying Saucer Draught Emporium because they will help us reach thousands of men with a lifesaving message about the importance of early detection,” said Rick Lyke, a beer journalist who had successful prostate cancer surgery in 2008. “ has put together a fantastic trip to Beer Heaven – Belgium – which we will appropriately award on July 21, Belgian Independence Day.” has been providing unique beer travel experiences to destinations around the world since 1998. This special Pints for Prostates group tour to Belgium is limited to a total of 16 slots and is already sold out. The tour will be hosted by Lyke, the Pints for Prostates founder and a drinks journalist who has been writing about beer, wine and spirits for 30 years. He has visited Belgium several times and considers it one of the world’s top beer destinations. Pints for Prostates is a 501(c)3 charity that reaches men through the universal language of beer with an important health message.

“Men are 33 percent more likely to develop prostate cancer than women are to have breast cancer, yet few men know about the critical importance of early detection,” Lyke said. “The support of the Flying Saucer, Visit Flanders, Delta, Chimay, Blanche de Bruxelles, Timmermans and Maredsous will help us reach an audience that needs to hear our message.”


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