Tuesday, June 19, 2012

Fans Will Choose 4 Beers for Beau’s Holiday Mix Pack

Ottawa, ON

“Best of Beau’s” 4-pack for the LCBO will feature the most popular beers Beau’s All Natural has ever made, as voted by the public

Winter may be a distant thought right now, but voting begins today for Best of Beau’s: a Winter Holiday mix pack of the 4 most popular beers Beau’s has ever released, as voted for by the public. Voting will take place online and at the brewery’s retail store until June 30. 10,000 mixer 4-packs of beer in Beau’s signature 600 ml bottles will be sold for $24 in LCBOs across Ontario for the Christmas holiday season, as well as direct from the brewery and through BYBO (www.bybo.ca), the Ottawa-based home beer delivery service.

The possible selections for the 4 beers will include any beer Beau’s has produced in their six years of existence — with the exception of the “Friendship” collaborations with international brewers that can’t be recreated (Vrienden, Mates with Dates, and Venskab). Voting will take place from now until the end of June, and the results will be announced in early July. Fans can expect the mixed 4-packs to be on the LCBO shelves by late November, in time for holiday gifting and parties.

“We can’t wait to see how people vote,” says brewery co-founder Steve Beauchesne. “We know every beer we’ve made has had its ‘super-fans,’ but it’s hard to know after the fact which were the biggest crowd-pleasers, especially when the specialty beers sell out so fast,” he adds.

Best of Beau’s voting can be done online at www.beaus.ca/VOTE, or in person at the Beau’s retail store at the brewery in Vankleek Hill. Results will be announced as soon as they are tabulated after voting closes June 30.


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