Wednesday, August 29, 2012

Steam Whistle Brewing Adds Growlers to Their Take-home Offering

Toronto, ON


A signature green glass bottle helped launch Steam Whistle Pilsner, and now the iconic Toronto craft brewer adds green glass Growlers to their take-home offerings from the Roundhouse.  Josh Hillinger, Steam Whistle’s Retail Manager has been working on this project to answer the demand from home consumers for brewery-fresh beer and unique memorabilia.

“Glass growlers are a North American phenomenon, growing with consumer interest in craft beer. We’ve created a really original growler so that our fans can take fresh, draught-filled Pilsner home to share. The beer growler offers a nice alternative to a bottle of wine at dinner parties or social gatherings,” explains Hillinger.

Hillinger has taken the Steam Whistle growler one step further by importing a Pegas Craftap bottle filling system (pronounced Peh-GOSS). The common way to fill growlers –top filled from draught taps - results in more foam and high dissolved oxygen levels, shortening shelf life of beer in growlers. However, the Pegas system instead uses the same operating principles found in bottle fillers around the world, with a counter-pressure of carbon dioxide, eliminating oxygen and excessive foam. Steam Whistle Growlers are fresh for 2-3 weeks after purchase, if kept refrigerated. Once opened, it’s recommended that you consume within 24 hours for optimum freshness.

The 64 oz. emerald growler with metal handle, pewter logo medallion and ceramic flip top reflects the beer brand’s premium retro feel, fitting into Steam Whistle’s lineup of award-winning packaging. The Growler initially costs $39.95 filled with Steam Whistle Pilsner and can be refilled for $11.95. Available only at the brewery.

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