Thursday, August 9, 2012

Tennent Caledonian Scoops Top International Brewing Medals, including a Bronze at the International Beer Challenge for its Export Lager

In the highly competitive field of global beers, Scotland based brewer, Tennent Caledonian, has revealed a bounty of gold, silver and bronze medals at two of the toughest global beer quality challenges: the recent Monde Selection held this past June in Belgium, along with the International Beer Challenge 2012 (IBC) in the UK, where medalists were announced on July 20, 2012.

The awards are good news for Tennent’s and owners C&C Group , as they implement an ambitious export program for the Tennent’s brands, with a focus on key global markets, including Canada and the US.

Three new brands launched across various markets globally in 2012 fared well in the recent competitions, with five medals awarded in total for Tennent’s Original Export, Scotch Ale and Extra.  These successes follow a period of extensive investment in the brand’s Wellpark brewery over recent years, including the installation of a CAD $6M+ bottling line and the establishment of the Tennent’s Training Academy.

Master Brewer David Shearer commented, "Our decision to enter some of our beers into global competition for the first time in a number of years is reflective of a renewed confidence and ambition here at Tennent’s. We are really pleased to have been recognized in two of the world’s most prestigious awards ceremonies this year and I’d like to commend our team for consistently producing the highest quality products for our home market and abroad.”

Reintroduced in Canada in August 2011, the IBC bronze-winning Tennent’s Export later is available across the country at select retail partners, including the LCBO in Ontario.


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