Sunday, December 30, 2012

Unique Package Launches Beau’s into The Beer Store


Handcrafted pinewood 12-pack crates of Beau’s All Natural’s flagship beer, Lug Tread, to be sold through select TBS stores

Fans of Beau’s All Natural Brewery’s award-winning design will be able to purchase another one-of-a-kind beer package at select locations of The Beer Store (TBS) chain in Ontario. The 12-pack of 600 ml bottles of Beau’s flagship Lug Tread Lagered Ale, available through TBS, comes in branded, stackable pinewood crates.

The attractive, hand-sanded and stained crates are crafted locally in Vankleek Hill. Once emptied, they are designed to be repurposed for storage or stackable furniture (they fit an LP vinyl collection) or they can be returned to the brewery for a $30 credit towards a refill or in-store purchases.

“We still hear from people who want to buy the ceramic bottles that we used in 2008 to launch into the LCBO, so we recognize the importance of pairing great design with our beer,” says Beau’s creative director Jordan Bamforth, who conceived and designed the 12-pack crates.

“I would prefer not to sell into a system owned by our largest competitors, but the benefits are there for our customers, and so far they [TBS] have been nice folks who have worked together with us to make this happen,” notes Steve Beauchesne, co-founder of Beau’s. He adds: “We can’t sell a package this size into the LCBO, and the arrangement also allowed us to finally reach an agreement with TBS to get our custom glass bottles back for reuse.”

The Beau’s TBS 12-packs of 600 ml bottles will be available this week at the following 5 Beer Store locations, and will retail for $75. Crates can be returned to Beau’s Brewery in Vankleek Hill for a $30 credit, or they can be returned in Ottawa through BYBO, the home delivery service.

OTTAWA – 1546 Scott St
NEPEAN – 3500 Fallowfield Rd
KANATA – 499 Terry Fox
TORONTO SUMMERHILL – 10Price St
TORONTO LIBERTY VILLAGE – 120 Lynn Williams St

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