Wednesday, January 9, 2013

Beau’s Announces FeBREWary 2013: Spotlight on 7 Beer Releases, Multiple Beer Events


Ottawa, ON

7 Beers to be released over the month, kicking off with Elysian Brewing collaboration “Oiseau de Nuit” and International Gruit Day Feb. 1

The month of February is getting changed to FeBREWary again this year at Beau’s All Natural, in honour of all the special events and beer releases every week that will keep things interesting in the upcoming month.
“Sure it’s cold out, but that doesn’t mean we should be hibernating!” laughs Beau’s co-founder Steve Beauchesne, when asked why Beau’s would choose to launch a beer-themed month of celebration in the middle of the winter. In fact, Beau’s non-traditional approach to selling beer was recognized last October with an Ontario Craft Brewers Centre of Excellence Prize for Marketing Innovation.

 “February was always a boring time of year for the beer industry. We wanted to do something different, to put some excitement back into the month for fans of craft beer,” adds Beauchesne.

FeBREWary beer releases kick off Feb. 1 with Oiseau de Nuit, a beer designed and brewed collaboratively with Dick Cantwell, brewmaster at Elysian Brewing in Seattle, WA. Oiseau is a gruit (ale brewed with herbs or spices instead of hops) and was treated to an addition of pumpkin puree as well. The beer, which will be available directly from the brewery and on tap at select restaurants and pubs, is a nod to Cantwell’s expertise in brewing with pumpkin and Elysian’s signature pumpkin ale, called Night Owl.

Beau’s is tipping a hat to the uniqueness of the gruit style by declaring Feb. 1 “International Gruit Day,” along with a number of like-minded brewers in North America and Europe who also brew this distinct, versatile and somewhat rare style of beer. Beau’s winter seasonal, Bog Water, is a gruit, and Beau’s will also release an Oatmeal gruit FeBREWary 7, brewed collaboratively with Ron Pattinson, a beer historian from the Netherlands who spoke at Beau’s Oktoberfest this year. Pattinson’s gruit recipe was based on an historical recipe from the 1400s, and has more oats that barley in the grist!

Beau’s will bring back the extra-strong herbed beer BogFather on February 15, following up on a successful launch of the beer in 2011. Only 1,000 bottles were originally made available two years ago, but this year there will be wider availability, thanks to the recently completed brewery expansion. The re-release of BogFather coincides with Ottawa’s new Winter Beer Festival “Winter Brewed,” to be held outdoors in the Sparks St. Mall Feb. 16 and 17. Beau’s is a major partner of the festival, and is planning a Winter Lounge featuring a wide selection of Beau’s beers served at an ice bar, with accompanying ice furniture and sculptures. Beau’s will kick off the festival with a party at the Bridgehead Roastery Feb 15.

Other confirmed events are a beer release of the next Beau’s Pro/Am Series brew (an imperial pilsner) on Feb 21 at Get Well in Toronto, a Beau’s beer dinner at Ottawa’s Urban Element on Feb. 13, a Brewers Breakfast in Vankleek Hill February 24, and the LCBO releases of Beaver River spring seasonal (Feb. 21) and Strong Patrick Irish Red (Feb. 28), as well as a Greener Futures beer club release. Visitors to the brewery in the month of FeBREWary will also be treated to free posters & limited edition pint glasses (while supplies last), and other prizes.

More details about these and additional events will be announced on the Beau’s website (www.beaus.ca) and Beau’s Facebook page in the next few weeks, leading up to a very busy FeBREWary at Beau’s All Natural.

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