Tuesday, February 19, 2013

Samuel Adams Founder and Brewer Jim Koch Brings Utopias 10th Anniversary Batch to LCBO

Toronto, ON


The LCBO is offering the rare and highly sought-after 10th anniversary batch of Samuel Adams Utopias starting Friday, March 1. The 710 mL bottle will sell for $114.95.

To celebrate the anniversary and launch of this eagerly anticipated brew, LCBO will host a noon-hour guided tasting at the LCBO Summerhill Events Kitchen by Samuel Adams Founder and Brewer Jim Koch on Thursday, February 28. A very limited number of tickets will be available for $75 by phone only through the helloLCBO Contact Centre on Friday, February 22. Customers can purchase a maximum of two tickets per call, to taste four Samuel Adams premium beers, including Utopias, and appropriate food pairings. Tickets to the tasting will also permit customers to buy one bottle of Utopias before its general release on Friday, March 1.

Due to the extremely limited availability of this product, and to ensure all customers have an equal opportunity to purchase it following the tasting, the LCBO will be offering Utopias on a first-come, first-served basis by telephone only. It will not be sold in LCBO stores or online. Payment may be made by Visa, MasterCard or American Express. Orders will be shipped to the LCBO store of the customer’s choice at no extra charge.

Samuel Adams Utopias is considered by some beer collectors to be the culmination of the art of brewing. The 10th anniversary batch produced 15,000 bottles, of which the LCBO is offering almost 400 through the helloLCBO Contact Centre. The brew is an uncarbonated blend of batches, some aged in a variety of wood barrels for more than 20 years. Utopias is meant to be enjoyed more in the manner of a fine sherry, brandy or Cognac. The LCBO is the only liquor board in Canada offering Utopias at this time, but it is expected to release later this spring in Manitoba, Alberta and British Columbia.

Order by Telephone

Tickets to the tutored tasting event with Samuel Adams Founder and Brewer Jim Koch will be available for purchase by telephone beginning at 8:30 a.m. on Friday, February 22 by calling the helloLCBO Contact Centre at 1-800-668-5226 or (416) 365-5900 (Monday – Friday 8:30 a.m. to 6 p.m. and Saturday 9 a.m. to 6 p.m.). Note: Only 24 tickets will be available for purchase due to limited seating at the Summerhill Events Kitchen.

Sam Adams Utopias will be available for purchase by telephone beginning at 8:30 a.m. on Friday, March 1 by calling the helloLCBO Contact Centre at 1-800-668-5226 or (416) 365-5900 (Monday – Friday 8:30 a.m. to 6 p.m. and Saturday 9 a.m. to 6 p.m.) Due to the very limited availability of this product, there will be a limit of one bottle per customer per call. We expect this product to sell out quickly so customers are encouraged to call early.

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