Wednesday, June 5, 2013

Fans to Once Again Choose Favourite Beau’s Beers for Holiday Mix Pack

Ottawa, ON

“Best of Beau’s” to feature 4 beers with top votes; polling has begun

Voting has begun for the second edition of Best of Beau’s: a mixed 4-pack of the most popular beers Beau’s has ever released, as chosen by the public. This is the second year Beau’s All Natural will be letting democracy decide which beers go into the holiday gift pack. Last year’s Best of Beau’s 4-pack sold out of LCBOs in less than a month.

The selections in the running include every beer Beau’s has produced in the last seven years, with the exception of a handful that simply can’t be recreated, and the flagship beer Lug Tread, which is available year-round and therefore excluded. Last year, Matt’s Sleepy Time Belgian Imperial Stout, Screamin’ Beaver Double IPA, Patio Saison, and Farm Table Belgian Pale Ale received the most votes, and were brewed up in the fall for inclusion in the mix pack.

Fans will have only a few weeks to vote their favourite Beau’s beer into the mix pack, as the polls will close June 30. Voting can be done online at the Beau’s website, or at the brewery’s retail store in Vankleek Hill. The mix pack, containing 4 signature 600 ml bottles, will be sold for $24 in LCBOs across Ontario, as well as direct from the brewery, and through home delivery in Ottawa via BYBO (www.bybo.ca).

“Best of Beau’s is so much fun for us because we get to see which of our beers really got people excited, and it’s fun getting to watch all the votes come in,” says brewery co-founder Steve Beauchesne. “It’s like the elections, but with tastier results!” he added. “Personally I’d vote for Lug Tread as it’s my favourite, but seeing as it’s already available all year, I’m going to vote strategically for Burnt Rock Vanilla Porter instead.”

The online ballot for Best of Beau’s can be found online at www.beaus.ca/VOTE, or as noted earlier votes can be cast in person at Beau’s retail store at the brewery in Vankleek Hill. The poll will close June 30, and results for the 2013 Best of Beau’s mix pack will be announced in early July. The 4-packs are expected to be on the LCBO shelves in November, just in time for the holiday season.

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