Thursday, July 11, 2013

Beau’s Announces Dates and Headliners for 5th Oktoberfest

Ottawa, ON

Even more to expect from annual festival, including Oktoberfest mix-pack into LCBO

Beau’s All Natural Brewing Co. is proud to announce the 5th anniversary of Beau’s Oktoberfest. The two-day Bavarian-themed festival, taking place Friday October 4 and Saturday October 5, has involved more charities, and added more food, activities, and music. Headlining music acts include Sloan, Kathleen Edwards, and the return of Canada’s polka king Walter Ostanek. In advance of the festival, a commemorative 4-pack of special Oktoberfest beers will be released into LCBO stores.

“It is a special kind of wunderbar to finally get to announce some of the great things we’ve been lining up for this year’s Oktoberfest. The music, the food, and of course the beer are really exciting for all of us here at the brewery and I’m already counting down the days until we get to see all our fans and friends in Vankleek Hill again,” says Beau’s co-founder Steve Beauchesne.

The all-Canadian musical lineup for 2013 is jam-packed with award-winning and renowned independent artists. Traditional Bavarian music will be performed by three-time Grammy Award winner Walter Ostanek. Evening entertainment will include Juno Award winning rock/power pop quartet Sloan, Juno-nominated singer-songwriter Kathleen Edwards, and Juno Award winners The Sadies; as well as The Mahones, Young Rival, The Balconies, and Rich Aucoin.

Foodies will be presented with even more Bavarian and seasonally inspired creations to choose from this year. Beau’s has lined up more than 20 restaurants from across Ontario, including returning favourites Brothers Beer Bistro and Whalesbone Catering as well as excited newcomers Union 613, Two Six {Ate}, and Toronto’s Wvrst.

Rounding out the festival, activities that include the “Stein-Hold Struggle,” spouse-carrying race, sausage-eating contest, malt-sack races, and the beer keg toss are returning fan favourites. The non-licensed Kinderfest is back for 2013, with new and fun interactive games for children. For a learning experience, the Speaker Series will offer guided talks from beer experts on all things craft beer, including how to evaluate beer styles and pair craft beer with food.  

Also new this year, for the first time Beau’s enthusiasts across Ontario will be able to purchase a Beau’s Oktoberfest mixed 4-pack from select LCBOs, beginning in early September. The 4-pack will feature past Oktoberfest favourites Oktobock (a bock), Smokin’ Banana Peels Rauch Weissbier, Mr. Hyde (Roggenbier meets RyePA), and Two Weeks’ Notice German Porter. The 4-pack will also sell through home delivery via BYBO, and the brewery retail store.

Oktoberfest 2013 will feature 9 different Beau’s beers on tap, including new beer creations designed specifically for the festival. Visitors will be able to try different homebrews and vote for their favourite in The Members of Barleyment onsite homebrew competition. Prizes will be awarded for People’s Choice, and the winner of the Judge’s Choice award will brew a batch of beer at Beau’s.

Over the course of five years, Beau’s signature fundraising event has raised over $163,000 for local charities. This year’s fundraising goal of $75,000 is a $10,000 jump from last year’s festival. To ensure the goal is met, Beau’s is implementing innovative fundraising methods that include a charity bike ride from Ottawa to Oktoberfest, a midway with interactive games, and a beer-filled dunk tank. This year’s selected charities include United Way Ottawa, Canadian Canoe Foundation, Kiva, Just Food, and the Vankleek Hill Agricultural Society.    

The festival, which last year drew attendance of 12,000 and raised $65,000 for local charities, will be two days this year instead of three. “By focusing our efforts on Friday and Saturday, we expect to be increasing total visitors and money raised for charity, as well as improving what was already an amazing experience,” explains Beauchesne. “It made sense to us, since everything we do at Beau’s focuses on quality over quantity, to continue that philosophy with our signature fundraiser.”

Early bird tickets for Oktoberfest 2013 will go on sale beginning Thursday August 8. A single day pass for adults can be purchased for $22, or a two-day pass for $38. Youth admission (18 or younger) is $5. Round trip shuttle buses to and from Ottawa, Montreal and Cornwall are available to provide guests with a convenient and safe way to fully experience Oktoberfest. Round trip bus fare can be added onto any ticket for $15. To gain free admission, Beau’s welcomes “Volun-beers” to help out during the festival — those interested can apply at www.beaus.ca/volunteer.

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