Friday, July 12, 2013

Toronto's Festival of Beer says ‘hello’ to Hailo

Toronto, ON

New partnership makes responsible transportation easier than ever

After taking Toronto by storm in September 2012, Hailo has joined forces with one of the city’s most popular summer festivals. This year, Toronto's Festival of Beer has made it easier than ever for beer lovers to enjoy themselves responsibly at the three-day festival and arrive alive with taxi service right at their fingertips.

An evolution of the traditional hail, Hailo is a free smartphone app which puts people just two taps away from a licensed Toronto taxi.

"Guest safety is our top priority — we want people to have fun, but also enjoy themselves responsibly and take all necessary precautions when arranging transportation to and from the festival," said Les Murray, President of Toronto's Festival of Beer. "We created this partnership with Hailo to ensure that everyone attending the festival has a way home that is safe, reliable and easy."

Featuring more than 200 brands of Canada’s favourite beverage, the Toronto Festival of Beer expects to draw up to 35,000 visitors to Bandshell Park at Exhibition Place from Friday, July 26 to Sunday, July 28.

Hailo promises to streamline the taxi experience for festival-goers in three ways:

·        Hail in two taps. With Hailo you can hail a taxi from your home, office or restaurant and watch it arrive in real time.
·        Safe and reliable. No more wandering the streets looking for a taxi. Hailo uses only licensed Toronto taxi drivers and provides every customer with the driver’s photo, name and rating before he or she arrives to pick you up.
·        Effortless payment. Hailo’s integrated smartphone payment system means customers simply hop out of the cab at the end of a ride without having to hand over a credit card. An electronic receipt is sent immediately.
·       Hailo is a free download for iPhone and Android at


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